The Guru Highlights Trends for Golf Meeting Groups in 2019

If you're planning a golf group outing or just attending one, check out what the Guru and other experts predict will be the leading trends in 2019 in the December issue of Meetings Today. Click to: Meetings Today Digital Magazine

Top 10 Golf Travel Trends for 2019

A strong U.S. economy, a record number of Baby Boomers retiring and golf cruise popularity are a few of the reasons 2019 will be a great one for golf travel. With more discretionary income, a trusty set of golf clubs and a passport, golf travelers are primed to travel and play golf around the world next year.

Here are ten golf travel trends The Golf Travel Guru highlights for 2019:

1. Boomer Power

According to AARP more than 10,000 baby boomers are turning 65 every day. Baby Boomers are projected to have 70% of all U.S. disposable income over the next five years. As more and more Boomers retire or semi-retire they'll have more time and flexibility to travel. We'll see an uptick in Boomers traveling to play golf with their spouses, who also will have more time to travel. Boomers play more golf than any other age-group and many avid golfers are intent on playing the golf courses at the top of their bucket list. In 2019 and beyond, more Boomers  will travel in off-peak seasons to capitalize on discounted trips. Many trip offerings like golf cruises, packages to majors like the Masters and British Open and pro-ams are designed to appeal to Baby Boomers. Millennials don't have the time, inclination or disposable income to take golf trips, but Boomers have all of these and a distinct passion for the game of golf. 

2. Cruising to Golf

Grab your sticks and head for the open seas! Cruising is wildly popular with passenger growth from 17.8 million in 2009 to more than 27 million in 2018. For those who like to cruise and play golf, there are an increasing number of options. Companies like Kalos Golf Cruises and PerryGolf offer luxury cruises to a variety of destinations around the world. Golfahoy Golf Cruises are offered on 193 cruise ships, including European riverboats and luxury charters. At the 2018 Ryder Cup in France, Premier Golf Travel partnered with Viking River Cruises for a 10-day itinerary that included attendance at the Ryder Cup and cruising from Paris to Normandy. Premier Golf recently introduced a cruise to the Eastern Canada Maritime Provinces (Nova Scotia and Prince Edward Island). Fore! Anchors Away!

3. Exclusivity and Personalization

Golf travelers increasingly want golf trips designed to accommodate their personal preferences. They're willing to pay more to get special access to certain golf courses and personalized experiences. Getting clients on, say, Muirfield and the Old Course in Scotland, Sunningdale in England or Shadow Creek in Las Vegas rewards them with an exclusive golf experience that few others get to enjoy. According to Virtuoso's 2018 Luxe Report, luxury travelers are seeking experiences not found in a guidebook, advertisement or brochure. In golf travel, that translates to finding clients exceptional, off-the-beaten path or highly exclusive golf courses with limited play offered to the public. 

4. Emerging Destinations

France will see more golf travelers as a result of the massive exposure it received by hosting the 2018 Ryder Cup near Paris. Italy continues to promote golf more enthusiastically and will increase in popularity, especially for those who want to incorporate wine tours and tastings with golf. Two of my favorite Italian regions to tee up and sip vino are the Fruili-Venezia Guilia and Tuscany. Other emerging golf travel destinations include Vietnam, Malaysia, Mexico, South Africa, New Zealand and Dubai. In the U.S., Branson, Missouri has built several impressive courses in the past few years with designer tags like Gary Player, Tom Fazio and Ben Crenshaw and it's ready to take its place as a viable golf destination

5. Social Media Deals

Golf Travel companies are increasing their presence on social media and they often post information and package deals on unique golf destinations, special event trips and tournaments or pro-ams. They also frequently post about discounted last-minute deals as they try to fill the remaining spots on a trip or cruise. Twitter, Facebook and Linkedin are popular outlets where you'll find postings  on packages and events. Instagram is a great resource to see images of the golf courses you might be playing and the pubs where you might be celebrating after a round.

6. Improving Golf Travel Websites

Golf Travel companies are continuing to expand and improve their websites to give golf travelers easier ways to find information about destinations and courses and get quotes. With online request forms, online trip calculators, website blogs, live online chats clients will find it increasingly easier to book trips quicker with a better knowledge of all costs involved and which courses have available tee times in their desired destination. 

7. Impactful Women

Women are very influential in couples golf trip decisions regardless if they play golf or not. Golf destinations with a plethora of off-the-course activities such as shopping, sightseeing, dining spas, wine tours and cooking schools are increasingly more popular. The couples golf trip, especially for Baby Boomers, has evolved to include less golf these days with more activities for a more well-balanced experience. Destinations ideal for couples who want top-notch golf and a wealth of things to do away from the fairways includes Italy, Portugal, Spain, South Africa, Australia and New Zealand. The LPGA Tour, which has several high-profile tournaments in the Pacific Rim (Korea, Thailand and Japan), has elevated interest in that part of the world for golf travelers. The 2019 Solheim Cup (the ladies version of the Ryder Cup) will be played in September at Gleneagles in Scotland giving central Scotland a boost in exposure. 

8. U.S.A., U.S.A., U.S.A

Scotland and Ireland never go out of style for golf travelers, but an increasing number of golf tour operators are now selling the U.S.A. Fact is, you don't have to cross the pond anymore for an exceptional links golf experiences. Hugely popular nouveau American resort complexes like Bandon Dunes in Oregon and Whistling Straits in Wisconsin offer waterside links-style golf and Streamsong Resort in Florida and Sand Valley in Wisconsin feature unique links-style experiences with fast fairways, dramatic sand dunes and lots of bump and run shots. Despite costly greens fees, golfers are still flocking to Pebble Beach Golf Links, Pinehurst No. 2 and the TPC Stadium Course at Sawgrass. The top value-oriented U.S. destinations are the Robert Trent Jones Golf Trail in Alabama, Myrtle Beach, South Carolina, Northern Michigan, Branson, Missouri and Mesquite, Nevada.

9. Northern Ireland,  Northern Ireland, Northern Ireland

While Ireland is often viewed as Scotland's baby brother in the world of golf travel, the Emerald Isle will take center stage in 2019 with the playing of the Open Championship (July 14-17) at Royal Portrush in Northern Ireland. It's shaping up to be one of the best Open's ever as the local citizens purchased more than than 1/5 of the public access tickets in the first 48 hours of posting. Northern Ireland hasn't held the event since 1951 so you might say there's some pent up demand. I predict the crowd noises will be booming roars similar to the Ryder Cup and The Masters. Following the immense exposure from the Open, it doesn't take a soothsayer, or even a Golf Travel Guru, to predict Northern Ireland will become a very popular destination for golf travelers. Heading the list of must plays in the region are Royal County Down, Royal Portrush, Portstewart, Lough Erne, Castlerock and Ardglass.

10. The Spa Life

Instead of heading to the 19th hole to hoist a few, an increasing number of golfers are heading straight to the spa. They've traded in a Jameson and ginger or frosty micro-brew for a post round treatment that'll help them rejuvenate for the next day on the golf course. The most popular massages for golfers are Swedish, Deep Tissue and Sports. Even resort complexes teeming with core golfers like Bandon Dunes and Streamsong offer spa services. Some the best golf resorts with spas include Sea Island, Georgia, PGA National Resort & Spa, Palm Beach Gardens, Florida, The Boulders, Scottsdale, Arizona and Fairmont Mayakoba, Cancun, Mexico.

Top 10 Golf Travel Trends for 2018

Let the good times and dimpled balls roll for golf travel enthusiasts in 2018.

With an American economy revving up with 3 % growth accompanied by meteoric stock market numbers, more people will have a few extra bucks to spend on luxury pursuits like golf vacations in the coming year.

Here are ten golf travel trends the Golf Travel Guru highlights for 2018:

1. Extended Golf Travel Vacations

Referred to as "sojourns" for the baby-boomer generation, these involve two or three month stays in golf rich areas. Typically, these golf travelers rent vacation apartments short-term or utilize services such as Airbnb. Popular locations include Portugal, Spain, Italy, France and Ireland. These longer vacations aren't just for retired boomers, either. Many boomers work as consultants or freelancers and all they need is a reliable wi-fi connection and they can travel and play golf for weeks at a time.

2. Over-The-Top Greens Fees at Iconic Golf Courses

You're going to need the few extra dollars from the robust economy because more and more of the world's most famous courses are charging  past $400 for a round of golf during their high season. If you want to play golf's high-profile layouts, be prepared to shell out some serious coin. Some of the priciest include Pebble Beach Golf Links ($525), TPC Sawgrass--PLAYERS Stadium Course ($495) and Pinehurst No. 2 ($420). 

3. Merging Fitness and Golf 

In addition to great golf, many golf vacationers want top notch wellness facilities at their resort or hotel. Especially attractive to linksters are spas with numerous treatments and services, well-equipped fitness centers, walking and jogging trails, nature paths, yoga and exercise classes. From losing weight and getting in shape to improving mental health, the goal is to improve your life beyond the fairways. 

4. Making Safety and Security a Priority

Savvy travelers are increasingly more cognizant of political turmoil, terrorism, inclement weather patterns and they want to play golf at destinations that are safe and secure. Travel agents and golf tour operators are paying closer attention to political happenings, hurricane seasons and other troubling weather situations in planning vacations. 

5. Exciting New Courses to Play

Several impressive golf courses debuted in 2017. For those seeking new golfing frontiers, the menu is enticing. Heading the list are:  Hogs Head Golf Club in Waterville, Ireland, Streamsong Black in Bowling Green, Florida, Sand Valley Golf Resort in Rome Wisconsin, Norman Signature Course in Nayarit, Mexico, Panorama Golf Resort near Praque, Czech Republic and Danzante Bay Golf Club in Mexico.

6. Viva Italia

Italy, the sumptuous oasis of great wine, pasta and gelato, has increased its tee time bookings by 40% in the past three years. The momentum is expected to continue as Italy will host the Ryder Cup for the first time in 2022. Italy has 142 18-hole golf courses and several exceptional golf resorts. The Guru's favorite destination, the Friuli Venezia Giulia Region in the northeast corner of the country, has a good menu of courses like Golf Club Trieste, Golf Club Udine, Golf Club Lignano, Golf Club Grado, Golf & Country Club Castello Di Spessa, Golf Club Castel D'Aviano and Golf Club Tarviso. Other great choices throughout Italy include Terme di Saturnia Spa & Golf Resort in Manciano, Argentario Golf Resort & Spa in Monte Argentario and Donnafugata Golf Resort & Spa in Ragusa, Sicily. It doesn't get any better than a chilled glass of pinot grigio after a round of golf.

7. Emerging Destinations

For those seeking new golf travel frontiers, countries increasingly bullish on golf as a lure for tourists include South Africa, New Zealand, Bulgaria, Korea, Vietnam, Mauritius, St. Kitts/Nevis and Malaysia.

8. Shipping Your Sticks

An increasing number of golf travelers are opting to ship their golf clubs. Who can blame them? Long baggage security check-in lines, lugging a heavy bag around the airport and searching in vain for the oversized bag drop-off are just some of the reasons traveling with your clubs is a major pain in the posterior. Oh yeah, the airlines could lose your clubs and you're really screwed. It's really not surprising that shipping golf clubs is increasing in popularity. Top companies include Shipsticks.com, Luggageforward.com and Golfbagshipping.com

9. Ryder Cup 2018

The Ryder Cup has evolved into one of the sporting world's (not just golf's) biggest events. Ryder Cup 2018 will put the spotlight on golf in France and attract golf travelers from around the world. The matches will be staged September 28-30 at the Albatross Course of Le Golf National in Saint-Quentin-en-Yvelines, a suburb of southwest Paris.  For those who want to attend, your best bet is to go through an authorized golf travel tour operator. There are a variety of options, including Ryder Cup cruises and various pre- and post-trips to popular French regions like Bordeaux, Normandy and Brittany.

10. Food and Wine Lovers

Golfers love great food and fine wines. Hey, just about everybody is a foodie and wine lover these days. Destinations with superb, interesting cuisine and great wines are becoming even more attractive to golfers who want to enhance their vacation experience. Some of my favorite wine/golf destinations include South Africa, New Zealand, Australia, Spain, Italy, France and Napa Valley in California. For dining, the Guru particularly likes Australia, which has awesome outdoor (al fresco) dining options and Italy, with its fantastic family-owned trattorias and wine estates.

Top 10 Golf Travel Trends 2015

Golf Casintino in Italy

Golfers love to travel. In fact, more golfers took a domestic trip in 2014 than skiers, tennis players and sailors combined.

To get you ready for 2015, here are 10 trends to assist you in golf travel planning:

1. Emerging Destinations—For those who’ve already played Ireland and Scotland, European destinations like Italy and France are aggressively promoting golf vacations. Trying to entice golfers who are also foodies, Italian and French golf tour operators tout their exceptional cuisine and wine, which visiting golfers can enjoy once the last putt falls for the day. Many new golf courses are popping up in Thailand, China, Korea and Vietnam and they’re also vying strongly for golf vacationers. Australia and New Zealand are popular new frontiers, as well.

2. Bucket-List Courses—As Baby Boomers retire in greater numbers they have more time to pursue courses on their Bucket Lists. At the top of most lists is The Old Course in St. Andrews, Pebble Beach Golf Links, Pinehurst No. 2, Royal Dornoch (Scotland), Royal County Down (Ireland) and Royal Melbourne (Australia).

3. Going Mobile—An increasing number of online travel bookings will be done with mobile devices. According to the World Travel Market Global Trends Report, nearly 35% of bookings will be mobile oriented by 2018. Look for the Apple Watch and other smartwatches to make a big impact when it goes on sale in 2015. A few airlines, travel companies and hotels have already released smartwatch apps that allow users to book flights, download boarding passes, search for the best holiday deals and act as room keys.

4. History with Modern Amenities—Golf vacationers want to experience history, but not in a musty and dusty environment. Discerning luxury golf travelers want all the modern day techno amenity candy like high-speed Internet service, Ipod docking stations and flat panel televisions as well as spas, fitness centers and luxury linens. Historical hotels such The Breakers in Palm Beach, Pinehurst Resort in North Carolina and The Broadmoor in Colorado Springs, Colorado, The American Club in Kohler, Wisconsin and Williamsburg Inn in Virginia have refurbished and upgraded their properties to appeal to the luxury amenity sensitivities of their guests. 

5. Food and Wine Appreciation—Everybody is a “Foodie”. Lots of golfers watch the Food Network as much as they do the Golf Channel.  Off-the-course, golfers are increasingly seeking innovative, chef inspired delicacies, farm-to-table restaurants, healthy and gluten free choices, craft beers and fine wines. Wine goes well with golf, too. Some of the most desirable wine regions with great golf include Cape Town, South Africa, the Bordeaux in southwest France, Napa Valley, California and Hawke’s Bay in New Zealand.

6. Couples Trips—The buddy trip is still popular, but as more couples retire, they'll travel more and increasingly play more golf together. To enhance the golf travel experience, activities like winery tours and cooking classes will be incorporated in itineraries.

7. Alternative Golf Experiences at Resorts—In an effort to attract more Millennials to golf, a growing number of resorts are offering Footgolf. What is it? In Footgolf, the hole on the green is expanded to 21 inches to accommodate a soccer ball, players tally up their score like golf and it only takes about two hours to complete a round. Resorts offering Footgolf include Crystal Springs Resort in Sussex County, New Jersey, French Lick Resort in French Lick, Indiana, TreeTops Resort in Gaylord, Michigan and the Westin Hilton Head Island Resort & Spa’s Port Royal Golf club.

8. Electronic Golf Hangouts—The latest rage for those who like to swing the sticks away from the golf course is Topgolf, a golf entertainment complex. In a plush sports bar style environment, players hit a golf ball containing a personalized microchip into a series of targets ranging from 20 to 240 yards away. Topgolf has locations in Scottsdale, Arizona, Atlanta, Georgia, Chicago, Illinois, Dallas, Austin and Houston in Texas and Alexandria, Virginia.

9. Putting Courses at Resorts—To entertain golfers in-between rounds and give non-golfers an entertaining amenity to participate in the game, resorts are offering 18-hole putting courses laid out like mini golf layouts. Topping the menu of options are the Punchbowl, a 100,000 square-foot putting courses at Bandon Dunes in Oregon designed by Tom Doak; the Thistle Dhu Putting Course at Pinehurst Resort in North Carolina; Dunes Putting Course at Sandestin Golf and Beach Resort in Destin, Fla.; the Sawtooths Putting Course at Sun Valley Resort in Sun Valley, Idaho; the 30,000 square foot Seaside Putting Course at Hilton Waikoloa Village on the Big Island in Hawaii; and the 350-yard long putting course at Salishan Spa & Golf Resort in Gleneden Beach, Oregon.

10. House Exchange--With easy access to several major Internet sites, more golf travelers will consider house swapping. Retired Baby Boomers can exchange a stay at their primary or vacation home for an abode in a golf rich area. Just bring your clubs, golf clothes and a tootbrush and, voila, you've got a great place to reside temporarily while someone else is staying and watching your house during your extended stay away from home.

Top 10 Golf Travel Trends For 2014

Thracian Cliffs in Bulgaria

1. MULTI-GENERATIONAL TRIPS
It used to be father and son trips were all the rage. Now, grandpa and grandma want to get in on the fun. The Baby Boomer demographic is what drove golf to its unparalleled popularity and growth in the 1990s. As a group, Boomers love to play golf and as more of them retire with no job to occupy their time and attention, the prospect of playing golf in an exotic destination with family members is just too great to pass up. In 2013, 40% of families went on a multi-generational vacation. Grandparents travel about 25% more than the average leisure traveler.

2. SMART PHONES RULE
More travelers will use smart phones to check-in to hotels and book reservations at restaurants. Mobile apps are essentially replacing the hotel concierge as the first place travelers go to for information and directions. In addition, a selection of great travel apps have hit the market making planning and coordinating trips easier. Some of my favorite trav apps include Four Square, Flight Track Pro, Packing Pro and Onanda Currency Converter. An increasing number of travelers, especially those under 45 years old use mobile devices for online research.

3. SURPRISING EMERGING DESTINATIONS
France--Host site of the 2018 Ryder Cup at Le Golf National on the outskirts of Versailles near Paris, France is aggressively courting golf tourists with 550 courses, including four rated in Continental Europe's Top 10.

Turkey--The Turkish Riviera on the southern coast takes the world stage with the Turkish Airlines World Golf Final at the Maxx Royal Course in the Belek region. A legitimate golf destination, the Belek area has 14 golf courses with designer tags like Nick Faldo and Colin Montgomerie and more than 30 four-star and five-star hotels.

Sweden--With 300 golf courses and native golfers like Annika Sorenstam, Henrik Stenson and Anna Nordqvist singing its praises, Sweden has arrived as a golf travel destination. It was recently selected the "Undiscovered Golf Destination of the Year 2014" by the International Association of Golf Travel Operators (IAGTO).

Malaysia--It has more than 200 golf courses with several spectacular multi-amenity resorts in mountain, seashore and rain forest settings. Jack Nicklaus and Robert Trent Jones Sr. designed courses in Malaysia near its largest cities Kuala Lumpur and Johor Bahru.

Bulgaria--Seemingly out of nowhere, Bulgaria has arrived as a golf destination. The Cape Kaliakra area on the Black Sea Coast is home to three dynamic courses--Lighthouse (Ian Woosnam), BlackSeaRama (Gary Player) and Thracian Cliffs (Gary Player). The inland Sofia destination offers play on Pravets Golf (Peter Harradine), Pirin Golf (Ian Woosnam) and St. Sofia (Paul McGinley)

China--Mission Hills resorts in Shenzhen and Hainan, which encompasses numerous golf courses by big name designers like Jack Nicklaus, Pete Dye and Nick Faldo, dominate the golf tourism scene. China has gone golf crazy and there are are plethora of golf projects in the development stages.

Vietnam--There are 25 golf courses and more than 60 projects at different stages of development in Vietnam. The Danang and Hoi An area has spectacular beaches, a good selection of first class hotels and courses like the Montgomerie Golf Links Vietnam designed by Colin Montgomerie and Danang Golf Club, a Greg Norman design. Hanoi and Ho Chi Minh City (Saigon) both offer a good selection of courses.

4. SEE YOU ON SOCIAL MEDIA
Increasingly, golf travel companies, resorts and coop marketing organizations are announcing package deals on Twitter, Facebook, Blogs and other social media. Golf Travel companies, in particular, will put a greater emphasis on interacting with their clients to keep them up-to-date on special packages, trips and events.

6. RYDER CUP 2014
The globally popular event will put the spotlight on Gleneagles Resort in Scotland, the host site. Golf travelers will attend the matches (September 26-28) and play lots of golf in Scotland. Gleneagles is situated 50 miles from Edinburgh and Glasgow and about 70 miles from St. Andrews so world-renowned courses like the Old Course, Carnoustie and Gullane will get lots of play.

6. MIKE KEISER GOLF
This innovative developer has created amazing golf courses that golfers will travel long distances to play. Bandon Dunes on the southern Oregon coast has five courses oozing with "wow" factor. In Canada, Keiser's Cabot Links in Nova Scotia is one of the country's most talked about layouts. Scheduled to open nearby in 2015 is Cabot Cliffs, a Bill Coore/Ben Crenshaw design set high on the cliffs overlooking the Atlantic Ocean, with a stunning par three similar to No. 16 at Cypress Point. At Bandon Dunes, an 18-hole putting course at Pacific Dunes called "Punchbowl Putting Course"is slated to open May 2014.

7. GOLF DESTINATIONS FOR NON-GOLFER SPOUSES
Savvy golf travelers are increasingly selecting destinations that include gaming, beach, mountains or theme parks. Gaming destinations with big name entertainment shows such as Las Vegas, Atlantic City, Reno/Lake Tahoe and Mississippi's Gulf Coast feature an extensive menu of golf courses and casinos. Popular U.S. seaside destinations include the Monterey Peninsula in California, Hilton Head Island, South Carolina, Kiawah Island, South Carolina, Bandon Dunes, Oregon and San Diego, California. Mountain destinations drawing golfers include the White Mountains region in New Hampshire, western North Carolina, Sun Valley, Idaho and ski towns with golf course in Colorado such as Breckenridge, Aspen and Vail. Popular theme park destinations include Orlando, Florida, San Antonio, Texas, Williamsburg, Virginia, Tampa, Florida and Branson, Missouri.

8. FEES, FEES AND MORE FEES
When will they stop? Apparently, not anytime soon as hotels and airlines have fallen in love with this "additional revenue" producer. Get ready for more annoying service, parking and Internet fees from hotels and luggage and boarding pass fees from airlines.

9. IRELAND
Ireland is on a roll. The warm and friendly Irish people, a slew of great courses and other enticements continue to make Ireland appealing, especially to golfers who've already played in Scotland. The most popular courses include Royal County Down, Ballybunion, Royal Portrush, Old Head, Tralee, Lahinch, Portmarnock, Doonbeg and Waterville. Tourist sites like the stunning Cliffs of Moher and special events such as the Penn State vs. UCF football game (August 30, 2014) enhance the appeal.

10. CRAMPED AIR TRAVEL As airlines "right size" their aircraft, planes will be fuller with fewer empty seats. When was the last time you stretched out on some empty seats on an international flight? Like, uh, never. Most products improve over time, but airlines seem to be going backward. Some of my pet peeves (which are only getting worse) include: Cramped seating, crowded aisles with clueless passengers trying to stuff oversize carry-on bags into bins and overpriced snacks.

Top 10 Golf Travel Trends 2012

Albatross Golf Resort, Prague, Czech Republic

Travel agents are increasingly popular—The poor, lonely travel agent is coming back. Many golf travelers are overwhelmed by the choices and options available on the Internet and don’t have the time or inclination to travel on the information highway. Golf packaging companies and veteran travel agents can suggest destinations and develop itineraries that include fun and interesting activities beyond golf.

Rising airfare prices—There just aren’t that many major carriers anymore and less competition, soaring fuel prices and fewer flights mean higher ticket prices. Bargains are difficult to find, which means more golfers are opting to stay closer to home and travel by car. Nowadays, golfers will drive up to five hours away for a golf resort vacation if they can save a substantial sum versus airfare.

Earlier bookings—As the recession starts to subside, albeit slowly, golf travelers are showing increasing confidence and booking further in advance than waiting to the last minute, which has been the standard the since the economy hit the skids in 2008.

Couples-oriented trips—Empty nester Baby Boomers-- a demographic that plays lots of golf--are taking more couples golf vacations. Their itineraries include as many shopping excursions, spa sessions and candlelight dining nights as golf rounds.

Multi-generation excursions—Like other segments of the travel market, the multi-generation trend is increasingly popular with golf trips. Grandfathers want to introduce their sons and grandsons to some of the great destinations and courses they’ve played around the world. Multi-generation pilgrimages to golf meccas like St. Andrews and Pinehurst are among the more popular along with the Monterey Peninsula in California, Orlando, Florida, Hilton Head Island, South Carolina, San Diego, California and Scottsdale, Arizona.

Sports themed trips—Americans, in particular, are huge sports fans. An increasingly popular trip is to schedule a golf resort visit to coincide with other sports events such as Major League baseball, NFL football or NBA basketball games.  Vacationing golfers play a round or two during the day, and then enjoy a sports event in the evening.

New Europe destinations—Italy and France have increased their golf course inventories in recent years. Golfers are attracted by the new courses and the plethora of off-the-course activities such as gourmet dining, winery tours, cooking schools and other pursuits that aren’t as prevalent in traditional destinations like Scotland and Ireland. Wales is another up and coming destination attracting more golfers following the exposure it received after the 2010 Ryder Cup matches at Celtic Manor Resort in Newport. Eastern Europe destinations like Bulgaria, Czech Republic and Russia have debuted new courses recently and are increasingly popular to golf vacationers.

Italy is becoming a popular golf destination.

Emerging destinations—While Scotland and Ireland are at the top of most lists, well-traveled golfers, who’ve played those destinations numerous times, are seeking other, more adventurous spots.  In South America, Brazil, Argentina and Colombia are entertaining more linksters.  Top destinations in Asia are China, Malaysia, South Korea, Vietnam and Cambodia.   In the U.S., destinations with high-profile courses like Bandon Dunes Resort in Oregon and Kohler, Wisconsin will continue their rise in popularity as will newcomers like Branson, Missouri, Mississippi Gulf Coast (Biloxi and Gulfport) and Gulf Shores, Alabama, which promote golf heavily. Value-priced destinations such as Myrtle Beach, Northern Michigan and San Antonio, Texas are strong because of their course inventories and exceptional golf packages.  Luxury golf destinations like Naples, Florida and Palm Springs, California remain strong. In the Caribbean, the Dominican Republic and Puerto Rico are golf-happy destinations with exciting golf courses fashioned by big-name designers. [Below, see the 2012 International Association of Golf Tour Operators (IAGTO) Award Winners.]

Golf and wellness—Empty nester older golfers are increasingly opting for resorts with spas, fitness centers and nature trails. Many major golf resort spas now offer golf muscle specific massages and invigorating treatments designed to rejuvenate golfers and prepare them for their next round of golf.

The spa has become the new 19th hole.

Fewer new resorts, more renovations—The worldwide recession stunted the growth of new golf courses and resorts being built. Consequently, major resort companies are pumping millions into existing properties to enhance and renovate golf courses, add expansive practice and teaching facilities and amenities such as infinity pools and spas.

2012 IAGTO Golf Travel Awards

Undiscovered Golf Destination of the Year-Bulgaria

Golf Destination of the Year-Africa, Indian Ocean and Gulf States—Abu Dhabi

Golf Destination of the Year-Asia and Australia—Pattaya, Thailand

Golf Destination of the Year-Europe—Fife, Scotland

Golf Destination of the Year-Latin America & The Caribbean-Los Cabos, Mexico

Golf Destination of the Year-North America—Palm Springs, California

Golf Resort of the Year-Europe—Fairmont St. Andrews, Scotland

Golf Resort of the Year-North America—Turnberry Isle, Miami, Florida

Golf Resort of the Year-Rest of the World—Mission Hills, Hainan, China